Job Description
About the Opportunity
We're on a mission to empower life science teams to bring life-saving products to market. Join us in making a meaningful impact as we help innovative teams scale and deliver high-quality products. This role focuses on developing and executing account-based marketing (ABM) programs that drive sales and expansion pipelines for both sales and customer success teams. By collaborating across teams, you will create personalized campaigns targeting high-potential accounts to foster long-term relationships and drive revenue growth.
Key Responsibilities
Develop Strategies: Create and execute ABM strategies to engage key accounts, both for new business and expanding existing pipelines.
Campaign Management: Design and implement ABM campaigns across various channels—paid media, social media, email, and occasional in-person events (travel may be required).
Collaboration: Work closely with sales and customer success teams to align efforts in targeting and transitioning accounts.
Event Planning: Organize and manage webinars, in-person gatherings (e.g., dinners, roundtables), and other events for target accounts and partners.
Data Analysis: Use key performance indicators (KPIs) to analyze the effectiveness of campaigns, focusing on metrics like account engagement, pipeline velocity, and revenue growth.
Tailored Messaging: Stay up-to-date on target accounts and craft compelling, personalized marketing messages across channels.
Cross-Functional Coordination: Partner with content, product, and marketing teams to ensure alignment between ABM strategies, product releases, and evolving ideal customer profiles (ICPs).
Customer Insight: Build a deep understanding of target customers' needs and design data-driven segmentation strategies that engage them throughout the sales funnel.
Skills & Experience
3-5 years of experience in account-based or growth marketing, especially in managing digital and in-person events and campaigns.
Strong understanding of marketing automation and AI tools to scale ABM efforts.
Hands-on experience with multi-channel campaigns, including webinars, events, digital ads, email marketing, and direct mail.
Proficiency in data analysis, with the ability to translate insights into actionable strategies.
Excellent project management skills, with a proven ability to manage complex campaigns across multiple touchpoints.
Ability to work closely with sales and customer success teams to ensure alignment and achieve shared goals.
Experience in driving accountability and enabling sales reps to follow up on high-intent accounts swiftly.
A creative, innovative mindset with the ability to thrive in a fast-paced environment.
Willingness to travel occasionally to attend or host in-person events with target accounts.
Benefits
Competitive salary
Matching 401k
Medical, dental, and vision benefits
Dependent & health FSA, short/long term disability, life insurance options
Unlimited PTO
Home office supply allowance
12 weeks of paid parental leave
The opportunity to help life-saving products reach the market and make a difference
A Note to Candidates
We believe that diverse backgrounds bring unique strengths to the table. If you meet most of the qualifications but not all, we still encourage you to apply. We're focused on finding the right candidate, and that might include someone with a non-traditional background. We value diversity and inclusion and are eager to build a team that reflects those values.
Employment Type: Full-Time
Salary: $ 25.00 Per Hour
Job Tags
Hourly pay, Full time, Temporary work, Remote work, Work from home, Home office,